Product integration for stationery
Establish an innovation mechanism for product elimination. Consider introducing an elimination mechanism for products with declining sales, fading functions, and outdated styles that are no longer competitive. Continue to strengthen competitive products and superior products, and further expand market share through these superior products. In addition, while consolidating and developing the market share of existing products, new products should be gradually developed. Classify and combine all products according to sales volume and profit margin.
Divide all products into high-end and low-end according to function, quality and price; design corresponding sales strategies according to the classification combination and the characteristics of high-low-end division.
You can consider extending professional office stationery products to teaching stationery, student stationery, etc., and make full use of your existing market network and sales channels for brand promotion product distribution.
Increase foreign well-known and practical office stationery, teaching stationery, student stationery agency brands; strengthen product design innovation capabilities, and develop a series of self-branded student stationery products.
Under the constraints of its own production conditions, operate the designed and developed products as OEM solutions.