Channel integration for stationery
1. Because of the inevitable failure of wholesale business, the distribution capabilities of first-tier distributors should be gradually weakened, and the traditional top-down sales method should be transformed into a flat channel structure. That is, by strengthening the market management functions of each branch company, gradually supporting and cultivating distributors’ distribution capabilities in the second and third-tier markets.
2. Strengthen the distribution function of the retail terminal. Strengthen the management of the retail terminal team and business quality training; establish a professional office stationery image store distribution network; establish an image store operation management system; highlight the counter marketing model; strengthen the terminal distribution and display management.
3. Focus on strengthening the management model of key retail customers and intensively cultivate and maintain the market. Set up a key retail customer management service department to promote cooperation with key retail customers with professional management methods and management policies.
4. Establish the direct sales management department of the headquarters, directly participate in the procurement bidding projects of governments, enterprises and institutions in various regions of the country, and expand the company’s product distribution network and market share capacity.